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Portfolio project by Bruna PradoVela RH is a fictitious company

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truckingRota Serena

Rota Serena: 12 hires a month without a single piece of paper

A trucking company with drivers on the road, high turnover and rest between shifts to watch. Onboarding went from 9 to 3 days and no driver starts without a contract.

  • Logistics
  • 140 people
  • Itajaí (SC)
  • Digital onboarding
  • Time tracking
  • Payroll

Listen to the story

0:001:49

Fictitious customer · logo, storefront and photo generated for the portfolio

AI-generated illustrative photo: a trucking company warehouse with trucks parked at the docks.

01

The challenge

Rota Serena hires about 12 people a month, mostly drivers. Documents arrived by email and WhatsApp, in crooked photos, and the contract was signed on day one, when possible.

On the road, rest between shifts was tracked by the drivers' own reports. Rest under 11 hours only showed up months later.

The payroll team had two people for 140 employees.

02

How the rollout went

  1. Week 1

    Contract templates, terms and a document list by role. The driver's license became a mandatory document for drivers.

  2. Week 2

    Mobile time tracking with a rest-between-shifts alert: Vela warns the manager before the next departure if the rest doesn't reach 11 hours.

  3. Week 3

    The first fully digital hires, with the S-2200 sent before the start.

03

The routine, before and after

  • Documents

    BeforePhotos by email and WhatsApp

    With VelaA checklist by role, with corrections requested in the app

  • Contract

    BeforeSigned on day one, when possible

    With VelaSigned on the phone before the start

  • Rest between shifts

    BeforeDiscovered months later

    With VelaAn alert before the next departure

04

Results

  • 9 → 3 daysfrom offer acceptance to a complete record
  • 100%of contracts signed before day one
  • −80%rest-between-shifts violations in 6 months

Fictitious numbers, created for the portfolio.

We stopped chasing documents. The person gets the link, sends everything from their phone and, when they arrive, everything is already ready. And the rest-between-shifts alert changed the conversation with the route managers.

Fictitious AI-generated portrait of Patrícia Nogueira, a woman of about 50, smiling.Patrícia NogueiraPayroll coordinator · Transportes Rota SerenaFictitious person · AI-generated photo

05

Next steps

The next step is integrating time tracking with truck tracking.

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