Rota Serena: 12 hires a month without a single piece of paper
A trucking company with drivers on the road, high turnover and rest between shifts to watch. Onboarding went from 9 to 3 days and no driver starts without a contract.
- Logistics
- 140 people
- Itajaí (SC)
- Digital onboarding
- Time tracking
- Payroll
Listen to the story
Fictitious customer · logo, storefront and photo generated for the portfolio

01
The challenge
Rota Serena hires about 12 people a month, mostly drivers. Documents arrived by email and WhatsApp, in crooked photos, and the contract was signed on day one, when possible.
On the road, rest between shifts was tracked by the drivers' own reports. Rest under 11 hours only showed up months later.
The payroll team had two people for 140 employees.
02
How the rollout went
- Week 1
Contract templates, terms and a document list by role. The driver's license became a mandatory document for drivers.
- Week 2
Mobile time tracking with a rest-between-shifts alert: Vela warns the manager before the next departure if the rest doesn't reach 11 hours.
- Week 3
The first fully digital hires, with the S-2200 sent before the start.
03
The routine, before and after
Documents
BeforePhotos by email and WhatsApp
With VelaA checklist by role, with corrections requested in the app
Contract
BeforeSigned on day one, when possible
With VelaSigned on the phone before the start
Rest between shifts
BeforeDiscovered months later
With VelaAn alert before the next departure
04
Results
- 9 → 3 daysfrom offer acceptance to a complete record
- 100%of contracts signed before day one
- −80%rest-between-shifts violations in 6 months
Fictitious numbers, created for the portfolio.
We stopped chasing documents. The person gets the link, sends everything from their phone and, when they arrive, everything is already ready. And the rest-between-shifts alert changed the conversation with the route managers.
Patrícia NogueiraPayroll coordinator · Transportes Rota SerenaFictitious person · AI-generated photo05
Next steps
The next step is integrating time tracking with truck tracking.


