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Bruna Prado

Work

What I did at each company, from the most recent to the first, and what I build on my own today.

Topic 10 case studies

Linte

2024 – 2026

Growth Manager → Head of Marketing

B2B SaaS: I built the marketing department from scratch, with data and AI.

LinkedIn recommendations

People who worked with me at Linte

Recommendations translated from Portuguese. The originals are on LinkedIn.

  • Photo of Lucas Duarte
    Lucas Duarte Head of Ops @ BlueDot Impact | Co-Founder @ Linte

    ManagerLinte's COOAugust 20, 2026

    “One of the few people prepared for the wave of automation that is still to come”

    Bruna is one of those rare people who can, at the same time, engage with real strategy (not just plans, but the set of coordinated activities to win) and roll up her sleeves to execute day to day while the team doesn't yet exist around her.

    That takes an unusual combination: the cognitive ability to quickly absorb complex, multidisciplinary content, and the humility to focus on the problems ahead rather than on how senior the task is.

    Add to that a strong data orientation and the curiosity to learn the technical side needed to build automations.

    I consider Bruna one of the few people prepared for the wave of automation that is still to come, and I trust her ability to lead it at any company she joins.

  • Photo of Murilo Campos
    Murilo Campos CFO at Linte

    PeerLinte's CFO and interim head of salesAugust 31, 2026

    “Automation, AI, new tools and process changes are things she absorbs very naturally”

    I had the opportunity to work closely with Bruna at Linte and follow her work leading Marketing.

    During that time, the department's evolution was very clear, both in the quality of the deliverables and in the way of working and connecting with the rest of the company. Bruna has a lot of autonomy, a sense of responsibility and a great ability to turn discussions into concrete actions.

    One trait that always caught my attention is her active listening. She really understands the context before forming an opinion or proposing a path, which, combined with her intelligence and analytical skills, makes her a very well-rounded professional, mature in her decisions.

    I also consider the ease with which she incorporates new technologies and new ways of working an important differentiator. Automation, AI, new tools and process changes are things she absorbs very naturally. More than keeping up with these transformations, she tries to understand how to apply them in practice to improve efficiency and the quality of deliverables. She's a professional who constantly keeps herself up to date and is very well prepared for the way Marketing departments are evolving.

    On top of all that, she's an extremely supportive, committed person who is very easy to work with. It was great to follow the work she did at Linte, and she's certainly a professional I recommend and would work with again.

  • Photo of Amanda Pereira Macedo
    Amanda Pereira Macedo Graphic designer | Visual identity, design systems and rebranding | B2B SaaS

    Direct reportAugust 19, 2026

    “A leader who knows how to balance autonomy and support very well”

    I had the opportunity to work with Bruna, Head of Marketing, while I worked as a Designer, and I'm very grateful for everything I learned during our partnership.

    Bruna is a leader who knows how to balance autonomy and support very well. She always trusted my work and gave me the freedom to develop my ideas and run my deliverables, but she was always available to help when I had a question or needed direction.

    During the time we worked together, I also had the opportunity to develop new skills, especially related to using Artificial Intelligence in the creative process and at work. Bruna always encouraged my learning and gave me room to experiment with new tools and ways of working.

    Beyond her professional competence, I really admire the human, close way she leads. It was an experience that contributed a lot to my professional growth, and I certainly recommend Bruna as an excellent leader and professional!

  • Photo of Renata Matos
    Renata Matos B2B marketing - Growth and performance

    Vendor and former direct reportvendor at Linte, direct report at GupyJuly 10, 2026

    “A smart, mediating and balanced management style”

    I know Bruna for her smart, mediating and balanced management style. She solves problems quickly, keeps a high quality bar in her deliverables and is very hardworking and creative in making the most of the available resources! For me she was (and is) an inspiring leader, who combines solid technical grounding with continuous improvement, for both the team and the business.

Gupy

2020 – 2024

Analyst → Marketing Coordinator

HR B2B SaaS: lifecycle, community and team leadership.

LinkedIn recommendations

People who worked with me at Gupy

Recommendations translated from Portuguese. The originals are on LinkedIn.

  • Photo of Maurício Carneiro
    Maurício Carneiro Head of Marketing at Gupy | Martech | AI Ops | AI-Led Growth | Applied AI | Growth Marketing | RevOps | CRM | SaaS | B2B | B2C

    Direct managerfrom B2C Marketing to her promotion to coordinatorOctober 14, 2026

    “One of the most complete, dedicated and brilliant professionals and leaders I have ever had the privilege of working with”

    Bru is one of the most complete, dedicated and brilliant professionals and leaders I have ever had the privilege of working with. Following her path closely, from when she joined my B2C MKT team, moving with me to the Educorp BU, until the moment I promoted her to Coordinator, was one of the most rewarding experiences of my career as a manager.

    Bru combines, in a rare way, a razor-sharp critical sense with impressive technical and analytical ability. If a challenge landed on her desk, I knew it would not only be solved masterfully, but also structured in a way far superior to what we had before. She's extremely oriented toward data, processes and efficiency: whether creating complex nurturing and lead scoring strategies, organizing channels and automations or structuring the team's operation, her work is always outstanding.

    When she took on leadership, she showed how admirable, human and deeply committed to the team's development she is as a leader. Bru truly cares about people, knows how to guide the team with clarity, active listening and empathy, keeping engagement and morale high even in the most challenging moments. As a work partner, she's someone you know you can count on blindly, always bringing lightness, good humor and an impeccable strategic vision.

    I'm hugely proud of everything we built and delivered together. Bru is a professional reference and a natural-born leader who makes any team and company shine wherever she goes!

  • Photo of Gabrielle de Freitas Armbrust
    Gabrielle de Freitas Armbrust Head of Marketing | Growth Marketing Manager | Revenue and Inbound Marketing | B2B SaaS | Acquisition, expansion and customer journey | Managing multidisciplinary teams | Flash and Gupy

    Direct managerback when she was a mid-level B2B marketing analystJune 28, 2023

    “Becoming one of the company's greatest marketing talents”

    I worked with Bruna for more than 2 years and was always amazed by her as a professional. At a company with a bar as high as Gupy's, Bruna had an above-average learning curve. She developed in operations as well as strategy, analytics and even management, becoming one of the company's greatest marketing talents.

    Definitely one of the best professionals I've ever had the privilege of working with!

  • Photo of Laura Alves
    Laura Alves B2B marketing | CRM marketing | Growth marketing | Inbound marketing | Communications | Branding

    Direct reportJuly 12, 2024

    “She was a true leader”

    As a colleague, Bruna was amazing, showed me paths and helped me during my development. I always admired her work very much.

    When she became my coordinator, she proved even more capable and talented. Because, besides being technically impeccable, mastering marketing strategies, having analytical reasoning and a knack for data, she was a true leader.

    Human, understanding, hands-on, motivating and empowering.

    It was a pleasure to work and grow professionally with you!

  • Photo of Gabrielle Pereira
    Gabrielle Pereira Growth Marketing Specialist | Demand Generation | B2B SaaS | Revenue Marketing | CRM & Lifecycle Marketing | Marketing Automation | Paid Media | AI-Powered Marketing

    Direct reportJune 9, 2024

    “She cared about helping the whole team grow”

    Bruna was my direct manager at Gupy. Without a doubt, the time we worked together was full of learning, because she cared about helping the whole team grow. Bruna always gave data-driven direction, and the processes she set out to build were structured, taking people and resources into account. She's a professional who cares about results and about her team, and that makes all the difference for companies looking to boost the talent in their organization.

  • Photo of Shinji Kimura
    Shinji Kimura CRM Marketing & Lifecycle Specialist

    Direct reportJune 4, 2024

    “Really good at building lead nurturing strategies and processes”

    Bruna is an incredible professional who is really good at building lead nurturing strategies and processes. She has deep knowledge of data analysis, knowing how to interpret the numbers and use them to make strategic decisions, which is essential to the success of any initiative.

    In addition, Bruna took on a leadership role, heading Gupy's Nurturing Team, where she showed great command in building development plans and giving the best direction for people on the team to grow and stand out.

    Bruna is, without a doubt, a versatile and competent professional, able to add a lot of value to any team or project!

  • Photo of Thais do Nascimento
    Thais do Nascimento Copywriting | Content | SEO | UX writing | Content Design

    Direct reportJune 28, 2023

    “She implemented a task organization methodology that let us understand our capacity”

    I was lucky to work with Bruna in different situations, both as a peer and as a direct report, and I can say it was an amazing experience.

    Bruna was an exceptional leader, always present day to day and willing to help with technical and strategic demands. She stood out for her personal organization and also for developing the team's organization. In a short time, she implemented a task organization methodology that let us understand our capacity, identify how long tasks took to complete and increase overall productivity, resulting in significant improvements across several metrics.

    She also cared a lot about the team's well-being and development, gave constant feedback for each person's individual growth, recognized everyone's work and made sure nobody was overloaded.

    She stood out by bringing the topic of accessibility not only to the Marketing team but to all of Gupy, sharing her knowledge at an internal event. She also contributed to important discussions about soft skills in internal training sessions and in articles for the B2C blog.

    Overall, the experience of working with Bruna was extremely enriching, and she left a positive impact on our team and on the company as a whole.

  • Photo of Felipe Santos
    Felipe Santos CRM & Marketing Ops Specialist | B2B & B2C Lifecycle | Salesforce & HubSpot | Automation & Retention

    Peerback when she was a mid-level B2B marketing analystApril 27, 2023

    “She's disruptive, always bringing new things and features into the company”

    Bruna was always a very competent, high-performing professional during the time we worked together at Gupy.

    She's disruptive, always bringing new things and features into the company.

    With her innovative way, she always went after courses and learning that could boost results, and also gave great training sessions so everyone could stay up to date and do their work even better.

  • Photo of Gabriela Araújo
    Gabriela Araújo LATAM Paid Media Manager at Docusign

    Peerback when she was a senior analystApril 20, 2023

    “I've already seen different versions of this outstanding professional”

    I've worked with Bruna for almost 1 year and in that short time I've already seen different versions of this outstanding professional! In an environment of change, Bruna adapted, reinvented herself, grew and shared her potential with everyone around her. Her path is consistent and inspiring, but beyond that, Bruna is a lovely, welcoming person who cares about people's well-being and development.

    In challenging scenarios, Bruna acts with a sense of urgency and in a collaborative way to build solutions that will have short-term impact, without neglecting the medium- and long-term strategies that will sustain the results. Having her on the team is also extremely enriching for building a more inclusive vision of Marketing, with actions that take into account topics like accessibility and diversity.

    More than a set of technical and behavioral skills, Bruna has enormous potential to create a positive impact on the experience of the people who work with her or who are impacted by her work!

SUPERA

2019 – 2020

Digital Marketing Analyst

An education franchise network: the franchisor's inbound, from scratch.

LinkedIn recommendations

People who worked with me at SUPERA

Recommendations translated from Portuguese. The originals are on LinkedIn.

  • Photo of Matheus Aragon
    Matheus Aragon Marketing Director at SUPERA - Ginástica para o Cérebro

    Direct managerFebruary 7, 2022

    “She brought in and implemented new inbound marketing strategies for the brand”

    Bruna spent about 1 year at SUPERA, and in that short time, she made a big difference. Always with a lot of initiative and self-management, she brought in and implemented new inbound marketing strategies for the brand. Building landing pages, email automation flows and writing content were some of the things she did. She was also very important in creating and managing projects such as marketing campaigns. On top of that, she's a person of great integrity, who knows how to work as a team and with a focus on results. A highly recommended professional! :)

  • Photo of Cristiano Thales
    Cristiano Thales Marketing coordinator | Events | Strategic planning | Branding | Leadership | Data and performance analysis

    Managermarketing coordinator, not her direct managerJuly 27, 2021

    “We can describe the company's inbound strategies as before and after Bruna Prado”

    My admiration for Bruna began one afternoon, having coffee at Starbucks. It was our first conversation, and at that moment I knew she was what our team at SUPERA needed. In a short time, she earned her place through a lot of knowledge, partnership and a desire to build together. In my view, one of the most memorable moments of her career was when I had the opportunity to invite her to a meeting where she was congratulated by the company's directors and CEO for her excellent inbound marketing results. In her brief time at SUPERA, we can describe the company's inbound strategies as before and after Bruna Prado.

    The case study: inbound from scratch at SUPERA →
  • Photo of Vitor Guimarães Pacheco
    Vitor Guimarães Pacheco Senior Growth Marketing | Performance, CRM & Demand Generation

    Peerhandled social mediaMarch 4, 2021

    “Bruna is the symbol of the 21st-century professional”

    I met Bruna at SUPERA and had the opportunity to recognize an incredible professional and person. Right from the start, I witnessed an admirable attitude of empathy and study that won me over. Bruna is the symbol of the 21st-century professional, because her drive to constantly update herself, manage agile projects and understand people are the traits of a prepared, competent specialist. We developed projects (Inbound Squad), webinars (Women's Entrepreneurship), campaigns (year-end relationship campaign) and, most importantly, a partnership and mutual admiration. She certainly has the potential to fly higher and higher!

  • Photo of Tatiana Olivetto
    Tatiana Olivetto Communications Coordinator | Content and events strategy | Journalist and copywriter | Internal and corporate communications | Employer branding | Marketing specialist

    Peerhandled press relations and copywritingJune 4, 2020

    “Working with Bruna means learning something different every day”

    Working with Bruna means learning something different every day. With unmatched professionalism and generosity in sharing her knowledge, I believe Bruna stands out for her constant pursuit of improvement, for the excellence of her work and for the sharp insights in every new project. She also brings significant improvements to strategic planning, digital marketing, advertising copywriting and related areas. Since we started working together, I've seen her care about the smallest details to deliver perfect results that ensure success at the end of the line. Bruna's way of working is inspiring to everyone who has the opportunity to work with her, and I recommend her to anyone who wants to ensure quality across the different areas of marketing!

  • Photo of Felipe Lima
    Felipe Lima Strategic art direction | Integrated campaign development | Performance-focused branding

    Peerhandled art directionJuly 2, 2020

    “Adding her to your team can only have one possible result: success”

    If you're looking for professionalism, knowledge and technique, you're definitely looking for Bruna. A professional I had the honor of working with, who always brings innovation, creativity, concepts and processes to the work. Adding her to your team can only have one possible result: success.

  • Photo of André Araujo
    André Araujo Creative Lead @ Grupo MDT | Automating and scaling creative production with generative AI | Branding & Performance

    Peerhandled art directionJuly 2, 2020

    “Her focus and attention to detail in delivering better and better results”

    I have great admiration for Bruna, both professionally and personally. I was privileged to have some opportunities to work with her, and every day was a new lesson. During the time we were a creative advertising duo, I gained unmatched experience, achieving extraordinary results. On top of that, her constant search for knowledge, her focus and attention to detail in delivering better and better results, her humility in helping and teaching, her companionship and empathy make her a standout professional!

  • Photo of Renan Vieira
    Renan Vieira Social media & branding | Digital strategy | Influencer marketing | Content marketing | Social listening | AI applied to marketing

    Peerhandled social mediaApril 22, 2020

    “In a short time, she surprised me with her extreme competence”

    Bruna joined the team I'm part of suddenly, and in a short time, she surprised me with her extreme competence. Her skills in building online and offline marketing strategies, content, market research, organization and creativity made her an inspiration to me for always looking for new solutions and ideas to deliver sharper results.

    She's an excellent professional, and I'm proud to have shared knowledge with her and to have met her :)

  • +679%

    Inbound from scratch

    CRM and nurturing built on her own; leads +679% and enrollments above paid media.

Personal projects

2026

On my own

What I build on my own: agents and systems with AI, using fictitious data.