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Bruna Prado
← Case studies · Systems for deciding

Linte · 2026 · RevOps · AI

MagiK

The growth system I built on my own: brand, content, media, CRM and revenue in one place, with an AI that explains every chart.

  • ~75Klines of code
  • 40+screens across 12 areas
  • ~15fewer tools in day-to-day work
  • US$ 466per month in paid tools it replaces (+ R$30)

The case study in 1 minute

Challenge

Bring together brand, content, media, CRM and sales without buying yet another tool.

What I did

  • I built MagiK 100% on my own
  • Branding: events, brand and social. Growth: content, SEO reviewer, paid media, CRM, RevOps, forecast and NPS
  • I integrated HubSpot, Google Ads, Meta Ads, GCP, Buffer and Slack
  • On top of it, I added an AI with access to the data that answers questions about the funnel

Result

  • US$ 466per month in paid tools that were no longer needed (+ R$30)
  • 6integrations: HubSpot, Google and Meta Ads, GCP, Buffer and Slack

See also:Funnel and forecast laid open, with fictitious data, on the 6th floor of Operation Vela →The results it helped measure →

Step into MagiK

The main screens, in the system's look. Log in and follow the tour, or browse the menu.

To keep the project confidential, this demo runs on data from Vela RH, the fictitious company in this portfolio: the same funnel, the same campaigns and the same posts as the building's floors. Learn more about Vela →

Rotate your phone or use a computer for the best experience.In full screen, the demo takes up the whole phone.

Click Log in: the demo starts on MagiK's login screen, with the bubbles that follow the cursor.

12 areas, 40+ screens

What exists in each area of MagiK. The ones marked demo show up in the demo above.

  • Overview

    • SummarydemoThe front door: greeting, shortcuts and the built-in AI chat.
    • InsightsUpload a study as a PDF, Word or PowerPoint file and the AI extracts the metrics, conclusions and cited sources.

  • Branding

    • Brand HubdemoThe brand's source of truth for every team: identity, positioning, personas, palette and voice.
    • Social MediademoCalendar and post pipeline (idea, draft, scheduled, published) for 5 networks, with publishing through Buffer and AI ideas.
    • EventsdemoFrom planning to post-event in 9 tabs: tasks, sign-up goals, finance and vendors.
    • Product MarketingMessages and pitches by audience, scored headlines and competitor battlecards as PDFs.
    • WebDrag-and-drop landing page builder, with subdomains and an AI generator for standardized names.

  • Growth

    • ContentdemoContent map by funnel stage, report on registered content, editorial queue, broken link checker and UTMs.
    • SEOdemoAnalyzes a URL or a text: a 0 to 100 score across 14 criteria, SEO assistant and keywords.
    • Paid mediademoMeta Ads campaigns with spend, leads, CPC and ROAS against the previous period; Google and LinkedIn in progress.
    • ABMTarget accounts by stage, clusters by industry and size, recent signals and engagement plays.

  • Sales

    • Pipeline5 kanban pipelines (outbound, inbound, sales, renewal and expansion), with filters and each column's total.
    • Deck BuilderVisual presentation editor in the brand's identity, with AI slide generation.
    • ProposalsProposals with a product catalog, calculated discounts, versions and the status of each send.

  • CRM

    • Objects and propertiesContacts, companies and deals synced with the email CRM, with field mapping between systems.
    • AutomationVisual flow editor with 14 step types and triggers by form, list, segment or deal stage.
    • NurturingdemoEmail sequences and an internal assistant, trained on the company's context, that writes and reviews inbound and outbound emails.
    • ChatflowVisual chatbot editor with 9 step types, segmentation and widget appearance.

  • Analytics

    • RevOpsdemoThe funnel from MQL to won by company size, channel and segment, with cost per stage and MRR.
    • ForecastdemoThe open pipeline by stage, from pre-sales (MQL, SAL, SQL) to proposals in negotiation.
    • Marketing AnalyticsdemoGA4 directly (sessions, users, channels and pages) and paid media on the same screen.
    • ExecutiveThe leadership screen: ROI, ROAS, CAC, pipeline and MRR by segment.
    • GoalsTarget versus actual by quarter, semester or year, by segment and channel.

  • Customers

    • Customer MarketingCommunity, case study library and testimonials with approval before publishing.
    • Knowledge BaseHelp center with categories, full-text search and an article editor.
    • NPSSent by email, link or widget, score by period, a word cloud of comments and follow-up.

  • Projects

    • TasksdemoThe team's projects in 5 views, including kanban, list and calendar; each project becomes a menu item.

  • News

    • Growth RadardemoA system for putting together internal newsletters: a block editor (text, image, video, chart) and issues published to the team.

  • AI

    • Chat AIAsk in Portuguese: it knows the 40+ screens, reads the system's data and explains a chart from a screenshot.
    • GyaraReady-made agents by area: posts, content, nurturing emails and research on companies and audiences.

  • System

    • SettingsProfile, security, team access and, for admins, integrations, AI, permissions and an activity log.
    • Slack alertsScheduled Slack messages (daily, weekly, monthly or at intervals), to a channel or a person.

  • Specials

    • CommunityAn internal network for customers, with channels for news, discussion, questions and events.
    • MRR AnalyticsUpload the revenue spreadsheet and see MRR, churn, LTV ranking, cohort retention and unit economics.
    • Global searchCtrl+K searches tasks, events, content, accounts, contacts, deals and proposals all at once.

What it replaces

The cheapest plan of each paid tool that would do the same job.

  • AsanaStarter Tasks US$13.49per month · per user
  • ZapierProfessional Automation and integrations US$29.99per month · 750 tasks
  • mLabsSingle planwhat we paid Social Media R$ 29.90per month · per brand
  • SemrushPro SEO US$139.95per month · 5 projects
  • CoScheduleMarketing Suite Content and editorial queue US$39.00per month · entry price
  • PandaDocStarter Proposals US$35.00per month · per user
  • GammaPlus Deck Builder US$10.00per month · per user
  • DataboxPro Marketing Analytics US$199.00per month · 3 data sources

At minimum, per month

US$466.43+ R$29.90

≈ US$5.6K per year, with 1 user on each. With the whole team, the per-user plans multiply.

Public prices checked in October 2026, billed monthly, before taxes. MagiK runs on the usage costs of the AI APIs and Firebase.

Under the hood

From data to answer, in four steps.

  1. 1Sources
    • HubSpot
    • Google Ads
    • Meta Ads
    • Google Cloud
    • Buffer
    • Slack
  2. 2A single baseFirebase
  3. 340+ screensReact · TypeScript
  4. 4AI on topClaude · Gemini