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Gupy · Corporate Education · Growth · Community
L&D community with gamification
Gupy acquired the EdTech Niduu, which became its Corporate Education (EdC) product. The audience was new.
Challenge
Generate MQLs from large companies, the hardest segment to convert.
What I did
- I created the Corporate Education community, focused on L&D and gamification
- I took the initiative to the Corporate Education Summit
- I ran the journey from landing page to nurturing and data analysis
Result
- +400webinar sign-ups
- Large companiesthe segment where MQLs grew
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