Linte · 2024 to 2026 · Growth · Efficiency
What I left at Linte
When I decided to move on to my next chapter, the CEO put together a slide with what I was leaving in marketing and presented it at the all-hands. Each number is a different achievement, with its own challenge.
4 achievements, each with its own challenge
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New positioning, the right lead
−66%in cost per lead; ICP leads from 18% to 56%
Challenge
The company's strategy changed often, and the positioning and leads were out of line with the customer it wanted to attract.
Resolution
I changed the positioning and redirected content, landing pages and media toward the new ICP. Leads started arriving aligned, and cheaper.
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CRM migration with no extra cost
R$70Kless per year in platform costs
Challenge
The operation depended on an expensive, outdated tool with 10 years of history.
Resolution
I studied MCP and the APIs of both systems and migrated in 3 months, without stopping operations. What the API couldn't migrate went through a middleware I built internally, instead of hiring Zapier and paying for their plan.
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Conecta
1st edition, from scratch
40+attendees at the first edition
Challenge
Linte didn't have its own event to get closer to the accounts it wanted to win.
Resolution
I led the events specialist who created Conecta. The event became a long-term ABM initiative that brought a large account to the company.
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Conecta
2nd edition, ready for whoever came next
Challenge
Since I had planned my departure, the second Conecta couldn't depend on me.
Resolution
With AI, I prepared the scope, the training, the support materials and the communication, so the new person could start with everything ready.
Outcome
2025What these results brought me
- “Construindo o Impossível” (Building the Impossible)Linte's highest performance rating
- Head of MarketingPromoted, with a significant salary increase
- Stock optionsI became a shareholder in the company's results