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Bruna Prado
← Case studies · Teams and culture

Gupy · 2022 to 2024 · Leadership

A 10 in leadership

I took over a team worn out by constant leadership changes.

Challenge

Rebuild trust and performance at the same time.

What I did

  1. I really listened: 1:1s, an anonymous form and the climate survey
  2. I ran Moving Motivators with each person: what inspired them, the areas where they felt mastery and what they hoped for the future, aligned with what the company neededSee the exercise
    • Curiosity
    • Honor
    • Acceptance
    • Mastery
    • Power
    • Freedom
    • Relatedness
    • Order
    • Goal
    • Status

    In the conversation with each person

    1. What inspires you most at work?
    2. Which areas do you feel you've already mastered?
    3. What do you hope for in the future, and how does it connect with what the company needs?

    Each person ranks the 10 cards, from what motivates them most to least. Illustrative order. About the practice ↗

  3. I invested in the team: besides my postgraduate degree in Organizational Psychology, I took an IDP course and built a development spreadsheet for each personSee the spreadsheet

    Interactive spreadsheetbrowsing the tabs on its own · click a tab or an item to explore

    Block questionWhat is our department's purpose? What wouldn't be getting done if it didn't exist?

    The first conversation: what the department expects and what the person wants to deliver, in 8 blocks taken to the 1:1. Click a block to see the question.

  4. I created Nutri of the Month: a card that linked what each person delivered to the company's valuesSee a card

    Nutri highlight · Q1/24

    Team member

    anonymous here; on the slide, name and photo

    1. Led initiatives focused on solving problems

      Took the lead on prioritizing the nurturing flows and prepared training so the team could configure them on their own.

      We're protagonists

    2. Delivered with care, without losing the sense of urgency

      Delivered the chatbot and WhatsApp plan beyond expectations, with market benchmarks and UX best practices.

      We light up

    3. Became the team's data reference

      Gathered the numbers for each front to show impact and decide where to act first.

      We're people who get things done

    Engagement

    “It's amazing when your team recognizes what you do.”

    the highlighted person, when sharing the card on LinkedIn · 31 reactions

Result

  • 10leadership score, from 9.2 to 10, answered by 5 direct reports (2024)
  • >100%of the target reached by the team, two months in a row (2024)

In other reviews

  • 0%“needs improvement” in the 360º from direct reports (2023)
  • 3.65Top Talent rating in my 360º review (2.2022)

Images

Leadership dashboard with a score of 10 and a rise from 9.2 to 10; competence 9.0, communication 9.8 and trust 102023 competency review by direct reports: 50% role model, 50% doing great, 0% needs improvement2.2022 performance report with a score of 3.65 and a Top Talent rating

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