Bruna Prado

Head of MarketingJan 2025 – Aug 2026

• Designed the funnel (MQL → SAL → SQL → SAO → Won) and helped define SLAs between marketing and sales
• Built pipeline, media and revenue dashboards for strategic decisions
• RevOps management: pipeline, CPMQL, CPSAL, CAC and ROAS by channel, focused on efficiency and ROI. Cost per lead −66% and ICP leads from 18% to 56%
• Led go-to-market launches for products and features, orchestrating the brief, deadlines, deliverables and the teams involved
• Product marketing: value propositions by persona and sales enablement
• Internal tools and micro-systems with generative AI and vibe coding (Claude Code), including MagiK, an AI-powered growth system
• CRM management (HubSpot) with flows, automations and integrations; migration of a 10-year operation between systems, saving R$70K/year in platform costs
• New website in 1 month and +700% organic traffic; events and activations strategy
• Led the team with a focus on autonomy, data and a product mindset

Growth Marketing ManagerJun 2024 – Jan 2025

• Built the marketing team across growth and branding, including managing vendors and agencies (media, video production and others)
• Go-to-market strategy aligned across tech, CS, sales and product
• Marketing budget management
• Led and developed an ABM and events specialist
• Growth data routine, with periodic reviews and Looker Studio dashboards
• CRM Ops: HubSpot setup and flows
• Content planning and pillar strategy; sales enablement materials
• Use of AI tools focused on the team's operational efficiency

Marketing Coordinator · Gupy EcosystemJan 2023 – May 2024

• Led the lead nurturing/lifecycle team, with 5 people responsible for email/CRM, nurturing flows, landing pages, WhatsApp, community, chatbot and lead scoring
• Set the team's goals and KPIs; IDP routines and continuous feedback
• 24 email experiments in 3 months (+419 MQLs) and an L&D community with gamification
• Before the restructuring, also managed the content front, with website performance in Analytics and SEO direction

Senior Marketing Analyst · B2B and B2CMar 2022 – Dec 2022

• B2B (Corporate Education): landing pages in HubSpot, nurturing metrics tied to MQLs, SQLs and opportunities, email sequences and a performance report with macros and Apps Script
• B2C: segmentation, landing pages and forms in Sendinblue; email calendar and relationship sequences
• Blog do Emprego chatbot with more than 4,500 people helped without the support team
• Content for Beamer (snippet, tooltip, push): 700K to 2 million views per post, 88% average satisfaction
• Reports in Sheets, Power BI and Looker Studio; A/B tests documented in Jira

Mid-level Inbound Marketing Analyst · B2BNov 2020 – Feb 2022

• Emails and automation flows for B2B demand generation in HubSpot Marketing
• Nurturing at every stage of the funnel: MQLs, newsletter, lead magnets, courses and learning paths
• Performance analysis in Sheets, Power BI and HubSpot; A/B tests documented in Asana
• Integration of email and automation with social and paid media; training for the marketing team
• Supported pre-sales with email copy, automations and outbound leads

Mid-level Digital Marketing AnalystNov 2019 – Nov 2020

• Inbound and email marketing for B2C and B2B lead nurturing: leads from 1,385 to 10,788 per month, with inbound enrollments above paid media
• Managed and implemented the marketing CRM; automations and lead scoring in RD Station
• Alignment with paid social and paid search agencies
• Landing page copy and layout, campaign and lead magnet copywriting, webinar planning and SEO
• Performance in Google Analytics and Excel; training for franchisees

Performance Marketing ConsultantAug 2018 – Nov 2019

• Inbound and outbound strategic planning for healthcare HR
• Sponsored campaigns on Facebook, Instagram, Google Ads and LinkedIn
• Performance tracking and reporting

Content CoordinatorJan 2019 – Oct 2019

• Online and offline copywriting: social media, Google Ads, SMS, email, landing pages, brand pitches, radio spots and TV scripts
• Market campaigns with the Creative Director; managing sponsored campaigns
• Marketing planning, onboarding new team members and copy review

Digital Marketing AnalystOct 2017 – Dec 2018

• Web content and social media management, with A/B tests
• Ads on Google Ads, Waze and Zap; lead generation campaigns
• Advertising copywriting, performance reports and video and art editing (Camtasia, Photoshop, Illustrator)

Creative InternAug 2016 – Dec 2016

• Social media assets, brand design, image editing and print materials

Marketing InternApr 2014 – May 2015

• Social media, advertising copywriting, asset creation, image editing and performance reports

Marketing InternNov 2013 – Feb 2014

• Social media, posts and ads, web design (banners, HTML email marketing) and print materials